Xtreme Sheen — a ceramic coating shop that finally shows its prices and its work
Xtreme Sheen is Steve's shop in Hickory, Pennsylvania: graphene and C6 ceramic coatings from three years to lifetime, one- and two-step paint correction, full interior and exterior details, window tint and NanoPro liquid PPF, all done indoors under hex lighting, one vehicle at a time. The website was a single black page with a logo, four contact buttons, a captcha form and a menu hidden behind a hamburger; prices lived on a separate booking site. We took the shop's own car-and-shield mark, desaturated it to silver, set it in Barlow Condensed on graphite, and built a homepage that answers what customers text about: every price, what a correction does, the interior process on video, recent vehicles out of the bay, the 5.0 rating with the actual review quotes, hours, the address and a quote form.
The old site was one black screen: the logo, 'Click on the box in the top right corner to navigate to different pages for pricing', four white pill buttons (Phone, Email, Facebook, Instagram), a generic contact form with a captcha, and the hours. No prices, no photos of the work, no reviews, no way to book; the interior and tint pricing lived on a third-party booking site.
Website concept as designed. Prices, hours, address, reviews, photographs and videos are the shop's own. The quote form shows a confirmation state only; connecting it to Steve's phone and calendar is part of launch.
The website: Up to nine years of protection.
Graphite, silver and Barlow Condensed. The shop's own photography of trucks and Corvettes in the bay, the two videos, and a light pricing section that finally puts every number in one place.
- Dark header with the silver mark, Services, Pricing, Work, Reviews, Shop, the phone and 'Get a quote'
- Hero on the black F-150 in the bay: 'Up to nine years of protection', the shop's own promise line, request and call buttons, then three facts: 9-year coating, in/out detail shop, by appointment
- Services and pricing: six cards (ceramic coating, paint correction, add-ons, maintenance and decon washes, tint and liquid PPF, interior packages) with 'From' prices, expandable full price lists and the shop's own conditions
- Paint correction and interior detailing explained with the shop's own videos
- Recent work: Silverado Z71, Wrangler, C8 Corvette and the GLE decontamination wash
- Google reviews: 5.0, 79 reviews, four quotes as posted with a carousel
- The shop: exterior photo, hours, address and call-or-text
- Quote form with vehicle and service, and a footer with visit, hours and contact
The black F-150 under hex lights, the promise, two actions and the three facts strip.
Six pricing cards on the light section with 'From' prices and expandable lists: $599 three-year to $1,499 lifetime C6.
Paint correction and interior detailing, each explained beside the shop's own video.
Recent vehicles with the job named on each: full exterior detail, ceramic coating, correction and coating, decon wash.
5.0 on 79 Google reviews and four quotes about Steve's work, quoted as posted.
The shop exterior, hours, address and call-or-text.
The quote form with name, contact, vehicle, service and details, and the footer.
Brand: the shield in silver
Steve already had an orange car-and-shield mark. We kept it, built a silver version for the graphite site and a monochrome icon for small sizes, and set the name in Barlow Condensed. The posters carry the same look into the feed: gloss and interior, one vehicle each.
The car-and-shield emblem in orange and black — 'Auto detailing and ceramic coating' around the shield.
The same mark desaturated to silver on black, the version used in the header and footer.
A coated black hood under the hex lights, the mark and the phone.
A detailed interior in the same graphite frame.
1155 Burgettstown Rd: the bay door with the hex logo, photographed for the site's shop section.
AI automations: a quote desk while Steve is polishing
A one-man shop cannot answer the phone with a polisher running. The automation plan turns the quote form into a desk that quotes the starting price, offers drop-off times and hands Steve a complete request to confirm by text.
- Quote assistant in the site: service, vehicle, paint condition and a drop-off time collected in chat, with starting prices quoted straight from the pricing section
- Every request — form or chat — stored as a lead with a reference in the Lead Key portal and texted to Steve with the vehicle and service
- Instant text confirmation to the customer, then Steve's exact price after a look at the paint
- Maintenance reminders every six months (the coating warranty rule) and the fifth-visit free wash tracked automatically
- Review requests after pickup, with the 7-to-10-day 'no washing' reminder in the same message
- Missed-call text-back so nobody who calls during a correction goes to a competitor
The quote form is the entry point; the desk collects the same fields in conversation and stores both as one lead type.
Every 'From' price on the page is a number the assistant can say out loud before Steve calls.
Drop-off times offered only inside the shop's hours, Monday to Saturday, appointment only.
Other businesses we built this for
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Fifteen years of pizza and curry in Surrey, 2,643 Google reviews, and a website that said 'Don't cook tonight, just call us now' over a 2009 template with four blue location boxes. We gave Gateway a burgundy-and-ivory identity around its GP emblem, a menu of 79 dishes with every price, a catering page that explains the package, and both kitchens one tap away.
Manufacturing & B2BMPL Incorporated — a 30-year electronics contract manufacturer with a website engineers can actually use
An ISO 9001 and ITAR-compliant assembler on Dutch Mill Road since 1991, with a website of stock-photo slideshows, a boxed 2010s layout and a 'Download quote form' button. We kept the navy MPL mark, built a steel-and-navy identity around it, and made an eight-page site where an engineer finds the six services, the quality process and a quote form in one visit.
Auto ServicesLA Auto Center — a downtown LA repair shop with a site that finally looks like the work
A family shop on W. Washington Blvd since 2009, AAA-approved, 265 Google reviews, and a website of palm trees, a night skyline banner, car-brand logos and yellow text on black. We kept the red-and-white logo, built a graphite-and-yellow identity around it, and made a homepage that shows the real bays, the real team and the real tow truck, with one action everywhere: call the shop.
Want this for your business in Los Angeles?
One team for the website, the brand, Google, social and the AI that answers. Fifteen minutes on a call and you leave with a plan and one number, in writing.
Same playbook as this case: website, brand, Google profile, social and the AI receptionist, delivered by one team and tracked in one dashboard.