MPL Incorporated — a 30-year electronics contract manufacturer with a website engineers can actually use
MPL Incorporated assembles printed circuit boards and complete electronic products in Ithaca, New York: surface-mount and through-hole PCB assembly, box build, prototyping, design-for-manufacturability review, first article inspection and conformal coating, for medical, defence, communications, transportation and industrial customers. The old site was a boxed page over a grey backdrop: a three-slide stock hero ('Exceptional Service', 'High Quality Manufacturing', 'Flexible Production'), a wall of paragraphs, six tiny industry thumbnails, three outlined service cards and a quote form offered as a download. We built the identity on the company's own navy MPL mark: navy #0F1F3D over paper white, a serif headline face (Source Serif) with Inter for the text, a hairline grid, and product photography of boards, enclosures and inspection instead of stock chips. The homepage opens on 'Precision builds possibilities.' beside a board shot, lays out the six services as one 'board to box' offer, explains why engineers work with MPL, walks through how a project runs in four steps, documents the quality process, lists the sectors, answers the questions a buyer asks before a quote, and ends with 'Ready to build?'. Services, Quality, Industries, Certifications, Blog and Contact each have their own page, and the contact page carries a real quote form with a file field for Gerbers and BOMs. The same system went onto the Google listing, an Instagram grid of six service posts, signage, apparel, business cards and shipping documentation.
The old homepage opened on a rotating stock slideshow with a translucent green caption bar, then a headline and three paragraphs of body copy about 'over 30 years', ISO 9001:2015 and ITAR compliance. Industries were six thumbnails the size of stamps, services were three outlined cards, the call to action was a 'Download quote form' link to a PDF, and the footer repeated the whole sitemap with four certification badges. The layout sat in a fixed-width box over a grey gradient and rendered the same on a phone, shrunk. Nothing on the page showed an engineer how to send files or what happens after.
Website concept as designed. Services, address, phone and email come from the company's current website; the certifications page carries placeholders until MPL confirms the certificate names and numbers (the current site lists ISO 9001:2015, ITAR, IPC membership and DLS), the industries are sample sectors, and the three blog posts are marked 'coming soon'. The quote form is a demo and does not send. Board and enclosure photographs are concept images.
The website: Precision builds possibilities.
Navy and paper white, a serif headline face over Inter, a hairline grid and photographs of the actual work: boards, enclosures, a coating needle, an inspection lens. Eight pages in the order a buyer thinks: what you do, why you, how it runs, how you prove it, who you build for, how do I send files.
- Slim top bar with the address, email and phone; white header with the original MPL mark, seven anchors, a Services dropdown and a navy 'Request a quote'; burger menu on phones
- Hero: 'Precision builds possibilities.' beside a board close-up with an 'Inspected — every first article' badge and a 'Board to box' tile; three service pills underneath
- One partner, from board to box: six service cards with photographs (PCB Assembly, Box Build, Prototyping, Design for Manufacturability, First Article Inspection, Conformal Coating), each linking to its section
- Why engineers work with MPL: a navy panel with four reasons — one point of contact, reviewed before built, documented quality, prototype to production
- How a project runs: four numbered steps from Gerbers and BOM to shipped assemblies
- Quality you can document: the inspection and traceability checklist beside the documentation photo, with a link to the Quality page
- Industries we serve: six sector cards; Common questions: four buyer questions answered in one screen; 'Ready to build?' with quote and call actions
- Services page with one block per service (photo, description, three facts, 'Request a quote'); Quality page 'Checked, recorded, released.'; About page with the company's values
- Contact page: email, phone, address and directions beside a quote form with name, company, service, quantity, project details and a file field for Gerbers, BOM or drawings
The hero: the MPL mark, the serif headline, the board photograph with the inspection badge, and the three service pills.
Six services under one roof, each as a photographed card with a two-line description and a link.
The navy panel: the board photograph with 'your build stays with one team' and four reasons in tiles.
Send your files, review and quote, build and inspect, ship — four numbered steps on navy.
First article inspection, traceable documentation, optical inspection and protective packaging beside the documentation photograph.
Six sector cards with line icons: industrial controls, test and measurement, medical devices, communications, research labs, OEM products.
What files do you need, do you build prototypes, can you source components, do you offer full box build.
The closing band: 'Send your files and we'll come back with questions or a quote', with quote and call buttons.
One block per service with a photograph, description, three facts and a quote button.
'Checked, recorded, released.' — the five-step inspection and documentation process.
Reach the team beside the quote form with the file field for Gerbers, BOM or drawings.
'Built around precision.' with the enclosure photograph and the three values: precision, clarity, partnership.
Brand: the navy MPL mark, a steel-and-navy system around it
The striped MPL mark stays as it is; customers and suppliers know it. Around it: navy, steel grey and paper white, the serif headline face with Inter for text, a hairline grid, and product photography instead of stock circuit boards. Applied to signage, apparel, business cards, documentation and shipping boxes.
Logo, palette, typography, graphic system and the applications on one sheet.
The navy MPL Incorporated logo as it is used today, kept unchanged.
The mark on a brushed-steel plate at the entrance.
Signage, team apparel, business cards and documentation together.
Navy folder, inspection record and a white shipping box with the mark.
Navy and white tees with the mark on the chest.
Navy face with the mark, white reverse with the address, email and phone.
Google Business Profile
The listing today is an unclaimed pin on a satellite view. The concept claims it: the striped mark as the avatar, a cover that says 'PCB Assembly · Box Build' over a board photograph, and the address, phone and site in the card.
MPL Incorporated on Google Maps with the new avatar and cover, the address on Dutch Mill Rd and the phone.
The mark with 'PCB Assembly · Box Build' beside the board photograph on navy.
Instagram: six services, six posts
A launch grid where each post owns one service and one photograph: PCB Assembly, Box Build, Prototyping, Design for Manufacturability, First Article Inspection, Conformal Coating. Serif title, the mark top-left, the number top-right, on the company's navy.
Bio with the services and the site, six highlight covers and the first grid of six posts.
A populated board under the serif title.
An aluminium enclosure with connectors and harnesses.
A prototype board beside a pen on the bench.
A board over its drawing with callipers and a pencil.
The inspection lens over the first unit.
The coating needle over a populated board.
AI automations: from files to a quote without the back-and-forth
For a contract manufacturer the slow part is not the build, it is the days between 'here are our files' and a priced quote. The plan puts an assistant in front of that queue.
- Quote intake: the contact form's files are read on arrival — board count from the Gerbers, line items from the BOM — and a checklist of what is missing goes back to the engineer within minutes
- DFM pre-check: common layout issues flagged before the human review, so the reply to the customer starts with answers, not questions
- Quote follow-up: a polite nudge three and seven days after a quote, with the option to book a call with the estimator
- Order status: customers ask by email or a link and get the stage of their build — parts, placement, inspection, shipped — from the production record
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Restaurants & CafésLou Mitchell's — a 1923 Chicago diner with a homepage as bright as its French toast
A Route 66 landmark since 1923, free doughnut holes at the door, a Gold Cup coffee, thousands of Google reviews, and a website of scrolling banners, award badges and a menu as a PDF-style list. We kept the red handwritten logo, built a contemporary white-red-evergreen identity around it, and made a homepage and a full menu page that load fast and read at a glance.
Want this for your business in Los Angeles?
One team for the website, the brand, Google, social and the AI that answers. Fifteen minutes on a call and you leave with a plan and one number, in writing.
Same playbook as this case: website, brand, Google profile, social and the AI receptionist, delivered by one team and tracked in one dashboard.