Xtreme Fitness — a 30,000 sq ft gym that finally books classes online
Xtreme Fitness has been the big gym of Mount Vernon since 2000: 30,000 square feet on three floors, free weights, a boxing ring, spin, Zumba, kickboxing, a sauna and a shake bar. Its website was a generic directory template: 'Gym & Fitness Center' in a serif over a stock treadmill photo, prices in the hero, a cookie banner covering the buttons, and every action reduced to 'Visit us' or 'Call'. The gym adopted the Xtreme Fitness Gyms logo in September 2026, so the site was rebuilt around it: Xtreme Red and deep navy on a light ground, DM Sans with gradient headings, a rounded dark hero card, club info cards next to four action tiles, a training-reels carousel, this week's classes as a real timetable, membership options, the 4.2-star Google reviews, a plan-your-visit form, an FAQ and a front-desk assistant that books classes and walk-throughs at any hour. The Google listing, an Instagram launch grid and a training-apparel collection carry the brand.
The old homepage opened with 'Gym & Fitness Center — Mount Vernon, NY' in a wedding-invitation serif, '$199 yearly · $29 monthly' as the sub-headline and two red buttons that both led to a phone number. A cookie consent panel sat on top of them. Classes were listed as a text menu; there was no schedule, no booking, no membership comparison and no reason to scroll.
Showcase build. The class timetable is sample data until the gym's live schedule is connected; reviews are reproduced from the Google profile and the rates from the gym's current listing. The front-desk assistant and form are live: requests are stored and confirmed through the Lead Key backend.
The website: a club page built like the best gym chains
The structure of a modern gym-chain site, in Xtreme's own colours: a promo bar with today's hours, a light header with the new logo and the Mount Vernon location pill, a rounded dark hero card with the promise and the four facts, then everything a member needs before a first visit — the club at a glance, the reels, the classes, the plans, the reviews, the form and the FAQ.
- Promo bar with today's opening hours; light header with the new Xtreme Fitness Gyms logo, the Mount Vernon location pill, the phone and 'Plan your visit'
- Dark hero card: 'Your next rep starts here', the 30,000 sq ft / three floors / boxing ring / sauna facts as pills, today's hours on a card and two actions that open the assistant
- Four stat tiles under the hero — 4.2 stars on 459 reviews, 30,000 sq ft, doors open at 5 AM, from $29 a month — with gradient hairline borders
- 'Everything under one roof': address, hours, an embedded map, the zones and equipment as chips and the front-desk contact, next to four photo tiles with round arrow buttons (memberships, free walk-through, class schedule, contact form)
- Training reels: a dark carousel of the gym's boxing, iron, cardio and strength photos with arrows and dots
- Classes as chips plus this week's timetable — spin at 6 AM, boxing at 6:30 PM, Zumba on Sunday — where every class is a Book button
- Membership on the page: $29 a month, $199 a year and a day pass, each with an 'Ask' button that opens the assistant with the plan selected
- Four real Google reviews quoted verbatim with the 4.2 rating, the review count and 'Read all on Google'
- Plan-your-visit form with the four things that happen next, a five-question FAQ with a 'Still have questions?' card, a dark footer with the giant XTREME watermark, and a sticky call / visit bar on phones
The rounded dark hero card: promise, facts as pills, today's hours, the photo, and four stat tiles underneath — 4.2 stars, 30,000 sq ft, 5 AM, $29.
Address, hours, map and equipment chips on the left; memberships, free walk-through, class schedule and contact form as photo tiles with arrow buttons on the right.
A dark carousel of the ring, the iron, the cardio floor and the free-weights area, with arrows, dots and a link to Instagram.
Class chips with their codes and this week's timetable by day and time; tapping a session starts a booking in the assistant.
Monthly, yearly and a day pass with what's included; the yearly card carries the 'Best value' band in Xtreme Red.
Four Google reviews as posted, the 4.2 rating with 459 reviews and the 'Read all on Google' button.
The short form on the left; on the right the four steps that follow a request and the 24/7 front-desk card.
Five questions about joining, classes, parking, what to bring and hours, with the 'Still have questions?' card that leads to the front desk.
Brand: the new XFG logo, red and navy, gradient headings
The gym adopted the Xtreme Fitness Gyms logo in September 2026, so the identity now starts from it: Xtreme Red #DE3327 and deep navy #28347C on a light grey-blue ground, DM Sans from regular to black with gradient headings, pill buttons with round arrow badges, and gradient hairline borders on cards. The training collection and the gym-floor photography carry the earlier red-slash graphics; the cover and posts below predate the new logo.
Tees, hoodie, shorts, cap and gym bag in charcoal and red with the slash and 'One more rep' — apparel that doubles as the brand on the gym floor and in the feed.
Red machines, blue floor, natural light from the windows: the real gym as the visual base for the site's 'Explore the gym' section.
Google Business Profile
459 reviews and a 4.2 rating deserved better than a photo of the mezzanine railing. The new cover puts the promise, the gloves and the logo on the listing that most members find first.
The listing as it was: a blue-floor photo taken from the balcony, the old logo cropped on the wall, and a rating with no message around it.
The same listing with the new cover: 'Your next rep starts here', dumbbells and gloves, the strength · boxing · cardio line and the red slash.
Landscape cover for Google and Facebook: the wordmark, the headline, 'Plan your visit' and the gym in the background.
Instagram: one grid, six moves
Three profile concepts and a set of posts that each own one idea — the rep, the fight, the pace, the reset, the town. Highlights for Gym, Training, Boxing, Recovery, Reviews and Visit mirror the website's sections.
Bio with 'Plan your visit', six highlight covers and a first grid of nine posts alternating photography with condensed red typography.
The darker variant: a giant X across the grid, 'Built through consistency', apparel and gloves — the option for a launch week.
The launch post: the dumbbell rack in black and white, the headline in red, Mount Vernon in small caps.
Boxing post: red gloves hanging on the ropes of the gym's own ring.
Cardio post: the treadmill row in daylight, the slash cutting across the frame.
Free-weights post: dumbbells in black and white with the claim in red.
Recovery post: the sauna bench and towels — the amenity most gyms forget to show.
Local post: the machine floor with the wall logo, 'Plan your visit' as the caption's call to action.
AI automations: a front desk that never clocks out
The gym opens at 5 AM and closes at midnight, but nobody can answer Instagram at 11 PM or call back the people who filled in the form during a class. The front-desk assistant on the site books classes, plans visits and answers membership questions at any hour — and it is live on the demo.
- One assistant, four jobs: plan a visit, book a class, membership options, day pass — chosen with one tap or typed in plain words
- Class booking from the timetable: the next sessions of the chosen class offered as chips, the spot confirmed with a reference and a reminder two hours before
- Visit planning: focus (strength, boxing, cardio, recovery, classes) and a walk-through slot from the next days, mornings, afternoons or evenings
- Membership questions routed with the option pre-selected ($29 monthly, $199 yearly, day pass), so the front desk calls back knowing what was asked
- Every request — chat or form — is stored as a lead in the Lead Key portal and sent to the gym's inbox with the full summary
- Missed-call text-back, review requests after a first visit and a 21-day win-back run from the same lead list once the number is connected
Book a class, boxing, Wednesday 6:30 PM, name and mobile — the assistant shows the summary and asks to send it to the front desk.
The request is stored and the gym notified; the member gets a reference and the front desk confirms by text, with a reminder two hours before the class.
Every class on the schedule is a booking button; the assistant knows the days and times, so it only offers real sessions.
Whichever way a visitor starts, the same lead record is created with the same reference format.
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