Junk Removal Queens — flat prices on the page and a pickup booked in two minutes
Junk Removal Queens has hauled furniture, appliances and whole-apartment cleanouts across Queens for more than ten years, seven days a week, with same-day pickup when you book before 2 PM. None of that was on the website: a template with a cartoon truck, a paragraph of keywords and a phone number. We built the identity around the JR monogram — Forest green, Leaf lime, Charcoal and Ivory, Saira Condensed for the shouting and Public Sans for the details — and rebuilt the site around one promise: 'We haul it out. You don't lift a thing.' The homepage shows the six flat load sizes with their prices, gives an instant ballpark in the hero, explains the three steps, lists what the crew takes and what it cannot, shows the Queens neighbourhoods on a map, answers the six questions every caller asks, and books a pickup window through a form or the assistant. The Google listing got the new cover, and the Instagram grid launches with six posts on the same idea: less junk, more space.
The old homepage was a stock template: a cartoon truck in the hero, 'Call Today! 718-866-3678' as the headline, a wall of text about services, and no prices, no service area, no reviews, no way to book. On a phone it was three screens of text before the first useful fact.
Showcase build. Prices are the company's flat rates by truck load; the arrival windows in the demo are sample availability until the dispatch calendar is connected. The assistant and the form are live: every request is stored as a lead in the Lead Key backend and the owner is notified.
The website: We haul it out. You don't lift a thing.
A one-page site in the brand's own voice: Saira Condensed headlines in charcoal with a single lime word, gradient headings, hairline cards, and every section answering a question a caller would ask — how much, how fast, what do you take, where do you go.
- Promo bar with the same-day rule and the phone; sticky header with the JR logo, the Flushing location pill and 'Get my price'
- Dark hero card with the promise and an instant ballpark widget: tap a load size, see the price range and the truck fill, book that load
- Four stat tiles — 10+ years, open 7 days, same-day before 2 PM, zero surprise fees — with gradient hairline borders
- Three steps, zero lifting: tell us what's going, pick a 2-hour window, we load and sweep — with the garage photo as the third card
- Pricing as six cards from Single item $95–$175 to Full truck $700–$900, each with a fill bar, an example load and a 'Book this size' action; what's always included as chips
- What we take as ten items with icons, and the short list of what the crew cannot take
- 'This week in Queens': a dark carousel of the six brand creatives tagged by neighbourhood
- Service area with 24 neighbourhoods and an embedded map pinned on Flushing
- The six real FAQ answers with a 'Still not sure what it costs?' card; a request form with load size, items, ZIP, timing and contact
- Dark footer with services, hours, contact and the QUEENS watermark; call and price bar on phones
The hero card with the promise, two actions and the ballpark widget showing 1/2 truck at $375–$525 with the fill bar; the four stat tiles underneath.
Tell us what's going, pick a 2-hour window, we load and sweep — the third step told with the 'Clear the garage' creative.
Six load sizes with price ranges, fill bars and example loads; the half-truck card in forest green as the most common job; what's included as chips.
Ten things the crew takes, the short list it cannot, and the sofa creative with 'Single item from $95 · gone the same day'.
The six creatives in a dark carousel, each tagged with a neighbourhood: Flushing, Astoria, Bayside, Jamaica, Jackson Heights, Forest Hills.
Twenty-four neighbourhoods as chips with Flushing HQ highlighted, and the embedded map with the hours and phone on a card.
The six questions every caller asks — same day, how prices work, curb, what we can't take, donation, insurance — next to the 'Still not sure?' card.
The request form with load size, timing, items, ZIP and contact, beside the 24/7 pickup assistant card and the 'Your next cleanout starts here' creative.
Brand: the Q-arrow mark in forest and lime
The company had a phone number and a cartoon truck. It now has a system: a Q-shaped mark with a lime arrow cutting out of it (junk out, space back), the wordmark in heavy condensed capitals, Forest #1E4D3A, Leaf #B8F04C, Charcoal #141414 and Ivory #F4F1E8; Saira Condensed for headlines, Public Sans for everything else.
The Q with the lime arrow beside 'Junk Removal Queens' in condensed capitals, black over forest green — used in the site header, the footer in white, the listing and the posts.
Palette (Forest, Leaf, Charcoal, Ivory), type, the monogram on apparel, the truck livery and print — the whole system on one board.
Google Business Profile
Most Queens customers find a junk hauler on Google Maps first. The listing now says what the website says: the promise, the same-day rule and the JR mark, instead of a default cover.
The listing as it was: no cover, the old logo and a name with nothing around it.
The same listing with the new cover and avatar: 'Less junk. More space.' in lime on charcoal.
Landscape cover for Google and Facebook: the headline, the monogram and the same-day promise.
Instagram: six posts, one idea
A launch grid where every post owns one job — the sofa, the garage, the appliances, the neighbourhood — in the same charcoal, lime and condensed type as the site. Highlights mirror the website's sections: Prices, What we take, Areas, Reviews.
Bio with 'Get my price', the phone, highlight covers and the first grid of six posts.
The launch post: the claim in lime on charcoal, the monogram in the corner.
Single-item post: the couch in black and white, the price from $95 and 'same day' in lime.
Cleanout post: the packed garage with the three-quarter-truck price.
Fridges, washers and ACs disconnected and carried out — the job most people think they have to do themselves.
Neighbourhood post: the elevated train, the borough name and 'every neighbourhood, 7 days'.
The door with the lime light — the call to action post that links to the booking assistant.
AI automations: a dispatcher that prices and books at midnight
A junk company sells speed. The pickup assistant on the site prices the load from the six flat sizes, asks what is going and where, offers the next 2-hour arrival windows and books the crew — then the dispatcher only has to confirm by text. It is live on the demo.
- Instant ballpark in the hero and on every pricing card: one tap opens the assistant with the load size already set
- Free-text understanding: 'a couch and a fridge' becomes Single item, 'garage' becomes 3/4 truck, 'tomorrow morning' becomes a window
- Arrival windows offered as chips — mornings, midday, afternoons, evenings, seven days — with 'Another time' handled by a call-back
- Every request, chat or form, is stored as a lead with a JR reference and emailed to the owner with the full summary
- Written quote sent to the customer's email when they leave one; the final price confirmed on site before anything is loaded
- Missed-call text-back, a review request after every pickup and a 'need another run?' message 90 days later run from the same lead list once the number is connected
1/2 truck at $375–$525, the items and the ZIP taken in plain words, then the next 2-hour arrival windows as chips.
The summary, one tap to send it to dispatch, and the confirmation with the reference, the crew window and the ballpark.
Tap a size, see the price and the truck fill, book that load — the assistant opens with everything it needs.
Whichever way a customer starts, the same lead record is created with the same reference format.
Other businesses we built this for
Clinics & DentalDowntown Dentists — a Houston practice with a site as considered as its care
Two experienced dentists on the first floor of Allen Center, CEREC same-day crowns, SureSmile and Zoom, and a navy template website with a captcha form and a 'Personal. Advanced.' headline. We designed a cream-and-ink identity with a gold hairline and a homepage that reads like the practice feels: care, technology, people, first visit, gallery, reviews, office, visit.
Auto ServicesVancouver West Motors — a 1966 VW and Audi specialist with a site built like the cars it services
Fifty-nine years on Fraser Street, factory-level VW and Audi tooling, 118 Google reviews at 4.7, and a website from another era: a dark template with a convertible slider, three ribbon buttons and a printable coupon. We gave the shop a graphite-and-silver identity around its three diagonal bars, a cinematic homepage that says 'Your drive. Our craft.', and a launch set for Google and Instagram.
Service BusinessGS Construction — a renovation contractor with a brand you can spot from the driveway
A five-star renovation crew with a good logo and a website that said everything and asked for nothing. We turned the yellow-and-black mark into a full identity, rebuilt the site around one action — get a free estimate — and put a working estimate assistant on it that qualifies the project and books the visit.
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